Service Design

This course teaches you how to bridge the gap between customers and service providers using service blueprint. You’ll learn how to design services that are both useful and desirable to customers while remaining efficient and effective for the provider.

By focusing on service touchpoints and interactions, you will learn to design experiences that improve customer satisfaction and enhance service delivery performance.

Key Learning Objectives:

• Understand Service Design Fundamentals
  • Explore the concept of service design and its impact on creating value
  • Learn about service blueprint as a tool to map out service interactions
• Customer-Centric Approach
  • Gain insights into designing services that meet customer needs and expectations
  • Discover how to ensure your services remain efficient and valuable to the provider
• Hands-On Practice
  • Apply service design principles through practical exercises
  • Develop real service prototypes and test them in action